The FDA is launching a new comprehensive campaign to alert children about the dangers of using electronic cigarettes

In the latest in a series of measures to combat the epidemic of electronic cigarette among teenagers, the US Food and Drug Administration. UU Today launched the “The Real Cost” youth tobacco prevention campaign, a new and comprehensive effort to educate children about the dangers of electronic cigarettes. Targeting almost 10.7 million 12-17 year olds who use or want to try electronic cigarettes, the campaign features compelling ads on popular digital and social networks among teens. Put prevention messages in schools across the country.

“HHS is committed to providing comprehensive efforts to protect young people in the United States from the dangers of using tobacco or nicotine.” We appreciate the FDA for presenting this powerful new campaign to the risk of addiction and other health consequences that young people with electronic cigarettes can wait.This public awareness campaign will reach adolescents directly and complement the aggressive steps the FDA takes to stop the sale and marketing of electronic cigarettes to minors, “said HHS Secretary Alex Azar.

“Electronic cigarettes have become almost ubiquitous and dangerous trend among young people that we believe has reached epidemic proportions.” This disturbing forces to take even more to stop these dangerous trend measures, including reviewing our conformity views policy flavored extended deadlines for certain electronic cigarettes manufacturers including electronic cigarette applications must undergo pre-market approval.According to our evidence, we believe that the presence of a component flavors that makes this the mandate to reverse this trend in dependence on young people to nicotine, is one of my top priorities.I use all the tools available to me, such as a parent, cancer survivors and others who have we are committed to protect our nation’s children to a specific danger, I will not allow this growing use on the part of the young people under my The new campaign we are announcing today are looking for young people to their mindset, for free ‘on the use of electronic cigarettes reach powerful messages and creative children where they spend a lot of time: online and at school. In particular, these mandatory prevention messages are displayed in the restrooms at school, a place we know that many young people use electronic cigarettes or exposed peer pressure, “said FDA Commissioner Scott Gottlieb,” even though the potential benefits of innovative tobacco products and take into account that some of these products can reduce the harm to current adult smokers, the FDA is not a whole generation of young tolerant nicotine compensation addict for adults to have unrestricted access to these products, no youngster should use a product that contains nicotine and the current trends are more than just a small amount of experiments on children. They are proof of a significant generation of children who regularly consume nicotine. Children who use electronic cigarettes try more fuel cigarettes. And that puts at risk the extraordinary health gains we have made to reduce the smoking rate in this country. Make sure that e-cigarettes sold, sold or used for children is a key priority and guiding principle of our efforts. We want parents, educators, health professionals and public safety that we are using all our tools and authorities to address this public health threat quickly. We must take aggressive steps to perpetuate this challenge to take action, and we will continue to retailers and manufacturers of electronic cigarettes for their role accuse young people of access and use of these products, including new measures in the coming weeks and months. ”

In recent years, electronic cigarettes have been the most commonly used tobacco products for young people. In fact, more than 2 million students of intermediate and advanced electronic cigarettes had in 2017 been consumed, and that the FDA now believes the use of electronic cigarettes by young people to reach epidemic proportions. This belief is based on a number of factors, including increased agency compliance measures, recent sales trends, media coverage, major concerns of children, parents and educators, as well as preliminary data completed. and will start in the coming months. The additional study from another survey, Future Monitoring, shows that about 80% of teens see at great risk of damaging the icon of using ordinary electronic cigarettes. This is particularly alarming considering that the perception of harm can influence tobacco behavior.

With the slogan “You know the true cost of the vaccine” aims the campaign out in informing young people that the use of electronic cigarettes, such as cigarettes, have stolen them, the risk of dependence and other health consequences. The news highlights that nicotine can rewire the brain to require more nicotine, especially adolescent brains are still developing. Other news highlights that electronic cigarettes may contain dangerous chemicals such as: acrolein, a chemical that can cause irreversible damage to the lungs; Formaldehyde, a carcinogenic chemical; and toxic metal particles, such as chromium, lead and nickel, which can be inhaled into the lungs.

To ensure that these messages reach the intended audience, views on old, verified digital platforms such as YouTube, Spotify, Pandora, Facebook and Instagram and on the “Current Cost” campaign site connected these teens reach. printed with digital media and prevention messages in school settings. This involves the use of location-based advertising for high school nationwide and the placement of E-Cigarette prevention content for educational platforms, usually accessing students during the school day. Posters will also be placed in at least 10,000 high school toilets and additional materials for students and educators in cooperation with Scholastics and Students Against Destructive Decisions (SADD) distributed to schools.

“The FDA has a history of successful enforcement of science-based campaigns to educate the public to encourage children to reconsider their relationship to tobacco and offers the same approach to these new efforts to prevent cigarette use” said Mitch Zeller, JD, director of tobacco products at the FDA. “The use of electronic cigarettes among young people is a major concern and this new campaign will enable us to communicate the dangers of these teen products effectively. Public education is an important part of our ongoing work is the use of snuff to avoid on the part of youth and complements our enforcement and regulatory efforts to protect children. ”

As part of the Agency’s youth tobacco prevention plan and ongoing work to protect young people from the dangers of tobacco products, the FDA has taken a number of steps in recent months to tackle close sales. e-cigarettes for young people, as well as marketing for children and the attractiveness of these products.

In particular, the FDA announced last week a series of critical and historical compliance measures and signaled its intent to take significant new measures to combat the sale and marketing of electronic cigarettes to children. to include more than 1,300 warnings and civil penalties (fines) for retailers who illegally sold JUUL and other electronic cigarette products to minors during a secret national bombing of physical stores and online this summer: the largest coordinated effort of compliance in the history of the FDA . In the future, the FDA has stepped up enforcement indefinitely with a sustained campaign to monitor, sanction and prevent the sale of electronic cigarettes by retailers, including its own manufacturer’s Internet window.

The Agency letters last week to five major manufacturers of electronic cigarettes, whose products, JUUL, Vuse, markets, blu and e-cigarettes and children’s logic during the police sold lightning of them asked the FDA within 60 days, submit to the plans describe how they will address access to and broad use of youth products. If this is not the correct case or case of this problem, the FDA will consider whether it would be appropriate to reconsider the current policy that can survive in the market without an agency statement of these marketing products. This could mean these brands require to eliminate all flavored products that can help in the market for increased use of young people until they obtain prior authorization for marketing and fulfill all their obligations under the law or some.

The FDA also pledged to take even stronger measures to stop the worrying trends in youth use. This includes investigating whether manufacturers of certain electronic cigarette products to market new products that are not on the market, from August 8, 2016. They therefore fall outside the FDA compliance guidelines and have no test before the market. The Agency is currently conducting other active investigations related to the marketing of these products.

The FDA is also investigating clear and meaningful measures to make tobacco products less toxic, attractive and addictive. These measures, which focus mainly on the protection of young people, could attract to taste / taste tastes research that young people, including child resistant packaging and labeling products to prevent accidental exposure of children to liquid nicotine.

The Agency also published a pre-announcement of the proposed regulation in March in order to gain public opinion on the role of flavorings in tobacco products in recruiting young people. The FDA intends to simplify commentary review and review so that it can use the information in the Directive as soon as possible, should advocate additional action science.

In addition, the Agency plans to examine additional restrictions on the sale and advertising of extremities to reduce youth exposure and access to such products on.

The “Real Cost” campaign to combat youth youth prevention is an attempt of almost 60 million dollars, funded by the fees that are made available to users of the tobacco industry and not taxpayers. The first content preventing the electronic cigarette made its debut for the first time in October 2017.

This new campaign is part of the ongoing efforts by the FDA to prevent disease and death caused by tobacco use, and other tobacco prevention campaigns the agency will complement. The FDA launched in February 2014, the “Real Cost” smoking prevention campaign, “Fresh Empire” a multicultural smoking prevention campaign in October 2015 and the “Smokeless Smoking Prevention” campaign in April 2016 will be evaluated to measure the effectiveness of changes in the knowledge, attitudes, beliefs, intentions and / or behaviors associated with tobacco over time.

The FDA, agency of the US Department of Health. Protects public health by ensuring the safety, efficacy and safety of human and veterinary medicines, vaccines and other biological products for human use, and medical devices. The agency is also responsible for the safety of food supplies, cosmetics, food supplements, radiation-emitting products and electronic regulation of our nation’s tobacco products.